Digital PR
Build the authority your brand deserves. Our Digital PR service earns your business coverage, mentions, and powerful backlinks on high-authority publications, news outlets, and industry platforms — boosting your domain authority, strengthening your SEO, and establishing the credibility that sets you apart from every competitor in your space.
Digital PR That Builds Authority, Earns Backlinks, and Gets Your Brand Noticed.
In a digital landscape where trust and authority determine who ranks on Google and who gets chosen by customers, Digital PR is one of the most powerful investments your business can make. It combines the brand-building power of traditional public relations with the SEO impact of high-quality link acquisition — earning your website the editorial backlinks and online mentions that search engines and customers both use as signals of credibility and expertise.
At Front Optim Digital, our Digital PR service secures genuine, editorial coverage for your brand on respected news outlets, industry publications, and high-authority websites — not paid placements or low-quality link farms. Every piece of coverage we earn strengthens your domain authority, supports your wider SEO strategy, and puts your brand in front of the audiences that matter most to your business growth.
The Four Pillars of Our Digital PR Service
Effective Digital PR is built on four interconnected disciplines — identifying the right story angles, building the right media relationships, creating the right content, and measuring the right outcomes. Our team excels at all four, ensuring every campaign earns maximum coverage, maximum links, and maximum impact for your brand.
Everything Needed to Get Your Brand Featured, Linked, and Recognised
Our Digital PR service covers every element of a successful earned media campaign — from story development and journalist outreach to press release writing, expert commentary placement, and detailed link reporting — all executed with the rigour and transparency that delivers real, lasting results for your brand and your SEO.
Media Outreach & Link Earning Campaigns
Press Release Writing & Distribution
Expert Commentary & Thought Leadership Placement
Data-Led PR Campaigns & Original Research
Digital PR Reporting & SEO Impact Tracking
Media Outreach & Link Earning Campaigns
The foundation of any Digital PR campaign is getting your brand featured on the publications your target audience reads and that Google recognises as authoritative. We research, identify, and personally pitch your story to the journalists and editors most likely to cover it — securing genuine editorial placements with live, contextual backlinks that directly strengthen your domain authority and search rankings.
- Targeted media list building — identifying the most relevant, highest-authority publications and journalists in your industry for tailored, personalised outreach pitches
- Story angle development — crafting newsworthy narratives around your brand's expertise, achievements, or data that appeal to editorial standards and genuinely interest journalists
- Manual journalist outreach — personally contacting journalists and editors with well-crafted pitches that present your story as valuable, relevant, and ready to publish
- Follow-up & relationship management — persistent, professional follow-up to maximise placement rates and build ongoing relationships that benefit future campaigns
- Placement verification — confirming that all secured coverage includes a live, do-follow backlink to your website and accurately represents your brand
Press Release Writing & Distribution
A well-written press release is one of the most effective tools for generating brand coverage across digital publications. We write professional, newsworthy press releases for your product launches, business milestones, partnerships, awards, or company news — and distribute them to the right journalists and news outlets to maximise pickup and secure meaningful, high-quality backlinks to your website.
- Professional press release writing — compelling, journalistically structured releases that communicate your news clearly, meet editorial standards, and maximise the likelihood of publication
- Headline & hook crafting — attention-grabbing headlines and opening paragraphs written to capture a journalist's interest within the first few seconds of reading your pitch
- Targeted distribution — sending your release directly to hand-selected journalists and editors in relevant verticals rather than mass-blasting low-quality press release directories
- Digital optimisation — releases formatted with SEO in mind, including keyword-relevant anchor text, brand mentions, and clear calls-to-action that support both coverage and organic discoverability
- Coverage tracking — monitoring which outlets pick up your release, reporting on the backlinks earned, and providing a full coverage summary following each distribution campaign
Expert Commentary & Thought Leadership Placement
Journalists are constantly searching for credible expert sources to quote in their articles — and when your brand becomes one of those go-to voices, the results are powerful. We position your founders, directors, or senior specialists as trusted industry experts, securing regular expert commentary placements in leading publications that build your brand's authority while earning highly valuable editorial backlinks.
- Expert profile development — crafting a compelling spokesperson profile that positions your team members as credible, quotable authorities in your field
- HARO & journalist query monitoring — actively monitoring journalist requests for expert sources and responding with well-crafted, on-brand commentary that increases placement rates
- Proactive commentary pitching — identifying trending news stories and industry topics where your expertise is directly relevant, then pitching your commentary to editors before they've even started searching
- Thought leadership articles — writing and placing by-lined opinion pieces and expert guides under your name in respected industry publications to establish deep topical authority
- Speaking opportunity outreach — identifying podcast, webinar, and industry event opportunities where your team can share expertise and earn further brand visibility and backlinks
Data-Led PR Campaigns & Original Research
Original data is one of the most powerful assets in Digital PR. When you publish a unique study, survey, or industry report, you give journalists something genuinely useful to reference and link to — generating a wave of editorial coverage and high-authority backlinks from a single well-executed campaign. We research, create, and pitch data-led stories that earn links and coverage at scale.
- Survey & research design — developing original survey questions, industry studies, or data analyses that produce genuinely newsworthy findings your audience and the press will want to engage with
- Data visualisation assets — creating shareable infographics, charts, and data summaries that make your research easy for journalists to reference, embed, and link back to
- Reactive PR & newsjacking — monitoring breaking news and trending industry topics, then rapidly developing relevant commentary or data-backed responses to pitch while the story is still hot
- Annual report & industry study creation — producing comprehensive, well-branded industry reports that become perennial reference resources, earning backlinks and brand mentions long after the initial launch
- Campaign amplification — supporting data campaign launches with targeted social media promotion, email outreach, and blogger seeding to maximise coverage reach and backlink volume
Digital PR Reporting & SEO Impact Tracking
Unlike traditional PR, Digital PR delivers measurable, trackable results — and we report on all of them. Every month, you receive a detailed coverage and link report showing exactly which publications have featured your brand, the domain authority of every backlink earned, and the cumulative SEO impact your Digital PR campaign is having on your organic rankings and domain authority over time.
- Monthly coverage reports — a full list of every media placement secured during the month, including publication name, domain authority, article title, and live link verification
- Backlink quality analysis — reviewing every earned link for authority, relevance, and anchor text to ensure each placement is genuinely contributing to your SEO performance
- Domain authority tracking — monitoring the month-on-month growth of your website's domain authority as a direct result of the backlinks earned through your Digital PR campaign
- Keyword ranking correlation — identifying which target keywords are showing ranking improvements attributable to the increased domain authority from your PR-earned backlinks
- Monthly strategy review — a dedicated call to discuss coverage results, review upcoming campaign angles, and plan the next month's outreach priorities based on what's delivering the strongest results
our digital pr working process
PRICING PLANS
Choose the Digital PR Plan That Matches Your Authority-Building Goals
All plans include a dedicated Digital PR specialist, monthly campaign planning, and transparent coverage and backlink reporting. Results timelines vary by industry competitiveness — but every placement we secure is a genuine, editorial backlink from a real publication. No link farms. No paid placements disguised as PR.
basic plan
$
199
Monthly
Ideal for small businesses and startups ready to start building their online authority and earning their first high-quality editorial backlinks from respected publications.
- 5–8 targeted backlinks per month
- 1 press release per month
- Expert commentary outreach
- Up to 20 journalist pitches per month
- Coverage tracking & link verification
- Monthly coverage report
- Email support
advance plan / best
$
299
Monthly
Perfect for growing businesses looking to accelerate their domain authority, secure placements in national and industry publications, and build a strong, consistent PR presence.
- 15–20 high-authority backlinks per month
- 2 press releases per month
- Thought leadership article placement
- Up to 50 journalist pitches per month
- Data-led campaign (1 per quarter)
- Domain authority & ranking impact tracking
- Monthly strategy call + detailed report
premium plan
$
399
Monthly
Designed for established brands ready to dominate their industry online with a full-scale Digital PR programme delivering consistent national media coverage and premium backlinks at volume.
- 30+ premium backlinks per month
- Unlimited press releases & pitches
- Monthly data-led PR campaign
- National media & tier-1 publication outreach
- Full spokesperson & expert profile management
- Dedicated senior Digital PR strategist
- Weekly updates + quarterly reviews
FAQ's
FrequentlyAsked Questions
How long does SEO take to show results?
For most new campaigns, you'll see early ranking improvements for lower-competition keywords within 60–90 days. Meaningful traffic growth for competitive keywords typically takes 4–6 months. SEO is a medium-term investment — the results compound over time and continue working even when you're not running paid campaigns.
What makes Front Optim Digital's SEO different?
We don't outsource to junior writers or use automated link-building tools. Every campaign is managed by an experienced SEO strategist, every article is written by a human who understands your industry, and every link we build is one we'd be comfortable showing Google. We also don't lock you into 12-month contracts — our results keep clients, not our terms
Do you work with businesses outside Jaipur?
Yes. While we're based in Jaipur, we work with businesses across India. All strategy sessions, reporting, and communication happen remotely via video call, email, and our project management system.
What does monthly reporting look like?
Every month you receive a report covering: keyword ranking changes for your tracked terms, organic traffic (sessions, new users, engagement rate), leads or conversions attributed to organic search, content published that month, and links acquired. We walk through the report on a monthly call and tell you what we're doing next month and why.