PPC & Paid Advertising
Stop waiting for organic growth — start generating leads today. Our PPC and paid advertising service puts your brand in front of high-intent audiences the moment they’re ready to buy, delivering fast, measurable results and a clear return on every rupee spent.
Paid Advertising That Fills Your Pipeline — Not Just Your Impressions Report.
Pay-Per-Click advertising is the fastest way to get your business in front of people who are actively searching for what you offer. Done well, it delivers instant visibility, highly qualified traffic, and a measurable return that scales with your ambitions. Done poorly, it burns your budget on clicks that never convert. At Front Optim Digital, we make sure every campaign we run belongs firmly in the first category.
Our certified paid advertising specialists manage campaigns across Google Ads, Meta Ads, and other key platforms — combining precise audience targeting, compelling ad creative, and continuous optimisation to maximise your return on ad spend (ROAS). Whether you want to generate leads, drive e-commerce sales, or build brand awareness, we build and manage campaigns that deliver real business outcomes.
The Four Pillars of Our Paid Advertising Programme
Every successful PPC campaign is built on four interconnected disciplines — strategy, targeting, creative, and optimisation. Our team excels at all four, ensuring your campaigns deliver maximum impact from launch and improve continuously over time.
Every Paid Channel, Expertly Managed Under One Roof
Our PPC and paid advertising service covers every major paid channel — from Google Search and Shopping to Meta, YouTube, and beyond — ensuring your brand reaches the right audience wherever they spend their time online.
Meta Ads (Facebook & Instagram)
Google Ads Management
Remarketing & Retargeting Campaigns
Landing Page Optimisation for PPC
PPC Reporting & Performance Analytics
Meta Ads (Facebook & Instagram)
With over 500 million users in India alone across Facebook and Instagram, Meta's advertising platform offers unmatched reach and targeting precision. We design and manage Meta campaigns that build brand awareness, generate quality leads, and drive direct sales — all with creative that resonates with your specific audience.
- Audience research & targeting — using detailed demographics, interests, behaviours, and lookalike audiences to reach your ideal customers
- Lead generation campaigns — native Meta lead forms and website conversion ads designed to capture enquiries at low cost
- E-commerce catalogue ads — dynamic product ads that automatically show relevant items to users who have browsed your store
- Ad creative & copywriting — scroll-stopping imagery, video content, and compelling copy crafted specifically for the Meta platform
- A/B testing & creative rotation — continuous testing of audiences, formats, and messaging to identify what drives the best results
Google Ads Management
Google Ads is the most powerful intent-based advertising platform in the world. When someone searches for what you offer, we make sure your ad is the first thing they see. Our certified Google Ads specialists design, build, and continuously optimise campaigns across Search, Display, Shopping, and YouTube to deliver the lowest possible cost per conversion.
- Search campaign setup — keyword research, ad group structuring, and match type strategy to capture high-intent queries
- Google Shopping campaigns — product feed optimisation and smart bidding strategies to drive e-commerce sales efficiently
- Display advertising — visually engaging banner ads placed across Google's partner network to build brand awareness at scale
- YouTube video ads — skippable and non-skippable video campaigns designed to drive awareness and conversions
- Smart bidding & automation — leveraging Google's AI with expert human oversight to achieve your target CPA or ROAS
Remarketing & Retargeting Campaigns
Most visitors won't convert the first time they land on your website — remarketing brings them back. We build strategic retargeting campaigns that re-engage your warmest audiences across Google, Meta, and other platforms, keeping your brand top of mind and turning missed opportunities into conversions.
- Google remarketing campaigns — re-engaging past website visitors with personalised display and search ads across the web
- Meta retargeting — serving highly relevant ads to users who have visited your site, watched your videos, or engaged with your profile
- Cart abandonment campaigns — targeted ads designed specifically to recover potential customers who left without completing a purchase
- Customer list retargeting — uploading CRM lists to reach existing customers or high-value prospects with tailored offers
- Sequential messaging — showing different ads at different stages of the funnel to nurture prospects from awareness to purchase
Landing Page Optimisation for PPC
A great ad only does half the job — the landing page has to close the deal. We review and optimise the pages your paid traffic lands on, ensuring they are fast, persuasive, and designed to convert. A higher-converting landing page means a lower cost per lead and a better Quality Score in Google Ads, reducing your overall cost per click.
- Landing page audits — identifying friction points, poor messaging alignment, and conversion bottlenecks on existing pages
- CRO-focused copy & design recommendations — headlines, CTAs, form placement, and trust signals that increase conversions
- Page speed optimisation — ensuring your landing pages load in under 3 seconds to reduce bounce rates and improve Quality Scores
- A/B split testing — testing different page elements to continuously improve conversion rates and lower cost per acquisition
- Ad-to-page message match — ensuring your landing page copy directly reflects the promise made in each ad for a seamless user experience
PPC Reporting & Performance Analytics
We believe in complete transparency. Every month, you receive a clear, plain-English performance report showing exactly how your paid campaigns are performing — from impressions and clicks through to leads, sales, and cost per acquisition. No vanity metrics, no confusion — just the data that matters to your bottom line.
- Monthly PPC performance reports — covering spend, impressions, CTR, conversions, CPA, and ROAS for every campaign
- Google Analytics 4 integration — full conversion tracking setup to accurately attribute leads and sales to your paid campaigns
- Real-time dashboard access — live reporting so you can check campaign performance at any time, not just on reporting day
- Budget pacing reports — ensuring your monthly ad spend is distributed efficiently to avoid over or under-spending
- Monthly strategy review — a dedicated call to discuss results, review optimisations made, and agree the next month's priorities
our ppc working process
PRICING PLANS
Choose the PPC Plan That Matches Your Growth Ambitions
All plans include a dedicated campaign manager, full conversion tracking setup, and transparent monthly reporting. Management fees are charged separately from your advertising budget. No lock-in contracts.
basic plan
$
149
Monthly
deal for small businesses running their first paid campaigns on a single platform with a monthly ad budget of up to ₹50,000.
- 1 platform (Google Ads or Meta Ads)
- Up to 2 campaigns & 6 ad groups
- Keyword research & audience setup
- Ad copywriting (up to 6 ads)
- Conversion tracking setup
- Monthly performance report
- Email support
advance plan / best
$
249
Monthly
Perfect for growing businesses running multi-platform campaigns with a monthly ad budget between ₹50,000 and ₹2,00,000.
- 2 platforms (Google Ads + Meta Ads)
- Up to 5 campaigns & 20 ad groups
- Full audience & keyword strategy
- Ad creative & copy for all formats
- Remarketing campaign setup
- Landing page review & recommendations
- Monthly strategy call + detailed report
premium plan
$
449
Monthly
Built for established brands and e-commerce businesses managing large-scale paid campaigns across multiple platforms with budgets above ₹2,00,000/month.
- All platforms (Google, Meta, YouTube & more)
- Unlimited campaigns & ad groups
- Full funnel paid strategy
- Premium ad creative production
- Advanced remarketing & lookalike audiences
- Dedicated senior PPC strategist
- Weekly check-ins + quarterly reviews
FAQ's
FrequentlyAsked Questions
How long does SEO take to show results?
For most new campaigns, you'll see early ranking improvements for lower-competition keywords within 60–90 days. Meaningful traffic growth for competitive keywords typically takes 4–6 months. SEO is a medium-term investment — the results compound over time and continue working even when you're not running paid campaigns.
What makes Front Optim Digital's SEO different?
We don't outsource to junior writers or use automated link-building tools. Every campaign is managed by an experienced SEO strategist, every article is written by a human who understands your industry, and every link we build is one we'd be comfortable showing Google. We also don't lock you into 12-month contracts — our results keep clients, not our terms
Do you work with businesses outside Jaipur?
Yes. While we're based in Jaipur, we work with businesses across India. All strategy sessions, reporting, and communication happen remotely via video call, email, and our project management system.
What does monthly reporting look like?
Every month you receive a report covering: keyword ranking changes for your tracked terms, organic traffic (sessions, new users, engagement rate), leads or conversions attributed to organic search, content published that month, and links acquired. We walk through the report on a monthly call and tell you what we're doing next month and why.